AMAZON PPC MANAGEMENT

Get your products seen and sold

We build and manage PPC campaigns that convert without draining your budget. From pinpointing effective keywords to staying ahead of competitors, we make sure you get the most of every ad dollar.

Amazon PPC Management is the process of building, optimizing, and scaling Sponsored Ads (SP/SB/SD) so you get profitable sales—not just clicks.

Here’s what we handle:

  • Keyword research + targeting strategy
  • Campaign build (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Bid and budget optimization
  • Search term harvesting + negative keywords
  • Reducing ACOS while maintaining sales volume
  • Weekly reporting + ongoing improvements

PPC results improve fastest when structure, targeting, and conversion are managed together—so every optimization compounds instead of resetting performance.

Trusted By: 100+ Brands

UNDERSTANDING AMAZON PPC

Keyword strategies

We add the keywords in the three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids accordingly.

01

Broad Matching

Generically targets the keyword, can have other words in search results mixed in, generates the most impressions

02

Phrase Match

Must contain the phrase, can have other words in search result,

03

Exact Match

Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

HOW IT WORKS

Go beyond clicks - get results

Top Amazon sellers know the secret: smart PPC. Our Amazon experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.

We build PPC around a repeatable optimization loop: research → structure → testing → harvesting → scaling.

Research & Targeting

Keyword research — We identify high-intent keywords and targeting opportunities that match how customers actually shop in your category.

Campaign Structure

Optimized campaigns — We build clean campaign structures (SP/SB/SD) so budgets and bids are controlled, data is readable, and scaling is predictable.

Efficiency & Profitability

Reduce ACOS — We harvest profitable search terms, push winners into exact/controlled targeting, and cut waste with negatives and bid tuning.

Growth & Scaling

Increase sales — We scale what’s working by expanding targets, testing creatives (where applicable), and aligning PPC with listing performance and pricing strategy.

Visibility & Accountability

Weekly reporting — You get weekly updates with what changed, what improved, and what we’re optimizing next.

Keyword research

Performing comprehensive keyword research is crucial for targeting the right audience and boosting ad visibility.

Optimized campaigns

To optimize campaigns, we set goals, allocate budgets, use targeted bids, manage keywords, and monitor key metrics.

Reduce ACOS

Reduce ACOS and boost sales by harvesting profitable keywords, using exact match targeting.

Increase sales

Increase sales with PPC by auditing ads, optimizing listings, and using strategic pricing for product launches.

Weekly reporting

We deliver weekly reports to keep you updated on your ad performance, ensuring transparency and ongoing optimization.

Design

A deep dive into your Amazon listing performance. Our audit will pinpoint areas for improvement.

Most PPC accounts fail because they optimize randomly. Our process keeps spend focused on proven buyers, and scaling happens only after efficiency is stable.

What you get in the first 30 days

Week 1: Baseline + Strategy

  • Account audit (campaign structure, targets, search terms, placement performance)
  • KPI alignment (ACOS/TACOS goals, growth targets, budget guardrails)
  • Quick-win opportunities identified

Week 2: Structure + Clean-Up

  • Campaign rebuild or restructuring (as needed)
  • Negative keyword cleanup + waste reduction
  • Bid and budget alignment across priority SKUs

Week 3: Expansion + Testing

  • Keyword and ASIN expansion (competitor + category targets)
  • Launch tests for new targets/ads
  • Early harvesting: promote winners, cut losers

Week 4: Stabilize + Scale

  • Scale what’s profitable (controlled exact + top targets)
  • Reporting cadence established
  • Next 30-day roadmap based on results

ELEVATED SELLER AMAZON PPC MANAGEMENT

We’re excited to introduce our upgraded advertising management service.

Through a powerful blend of time-tested strategies and advanced macros, we fine-tune your Amazon PPC campaigns with greater precision and frequency. The result? Consistent, data-driven updates that boost performance—without overspending.

OUR SOLUTIONS​

A plan of action for better PPC

AMAZON PPC BASICS

Sponsored Products

Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.

NAVIGATING AMAZON PPC

Sponsored Display

Sponsored Display offers a simple setup with adaptable pricing options, making it easy for any business to start advertising within minutes.

Key features:

AMAZON PPC FUNDAMENTALS

Sponsored TV

Sponsored TV allows you to engage viewers and boost brand awareness across popular streaming platforms such as Prime Video, Freevee, Twitch, and more.

Highlights:

Each seller is unique, so our strategies are tailor made for each client. See how we used effective PPC advertising to help our clients achieve amazing growth on Amazon.

FAQS

Have any questions?

If you don’t find your answer here please reach out for a chat. We love to talk.

We build and manage PPC campaigns focused on profitable growth, not just traffic.

Here’s what’s included:

  • Keyword research + targeting strategy
  • Campaign setup/structure (SP/SB/SD)
  • Bid and budget optimization
  • Search term harvesting + negative keywords
  • Weekly reporting + ongoing improvements

If you want PPC that’s managed consistently (not set-and-forget), book a Free Discovery Call.

We manage Sponsored Products, Sponsored Brands, and Sponsored Display—based on your goals and catalog.

Typical use cases:

  • Sponsored Products: sales-driving core
  • Sponsored Brands: brand + top-of-search presence
  • Sponsored Display: retargeting/defensive + audience reach

If you want the right mix for your account, book a Free Discovery Call.

We test keywords across match types and scale the winners.

Our approach:

  • Broad: discovery + volume
  • Phrase: controlled discovery
  • Exact: scaling and efficiency

If you want keyword targeting that improves over time (not guesswork), book a Free Discovery Call.

Yes—when waste is removed first and winners are scaled in controlled targeting.

What we usually do:

  • Harvest profitable terms into exact
  • Add negatives to block waste
  • Tune bids/budgets by intent and performance

If you want to lower waste while keeping momentum, book a Free Discovery Call.

PPC usually improves in phases depending on your baseline.

Typical timeline:

  • Early efficiency improvements: ~2–4 weeks
  • Stronger stability/scaling: 6–12+ weeks

If you want a realistic PPC timeline for your account, book a Free Discovery Call.

We send weekly reporting focused on what changed, what improved, and what we’re doing next.

You’ll typically see:

  • Key KPIs and trend highlights
  • Wins/losses from the week
  • Next optimization priorities

If you want visibility week-to-week, book a Free Discovery Call.

We send weekly reporting Yes—because PPC works best when the listing converts. (If conversion is weak, ACOS rises.)

Common supports:

  • Conversion recommendations (images/copy/A+)
  • Priority SKU focus
  • Fixing obvious blockers that waste spend

If you want PPC + conversion aligned, book a Free Discovery Call.

Yes—we can take over with a structured transition so you don’t lose momentum.

Typical transition:

  • Review current structure + recent changes
  • Keep what works, rebuild what doesn’t
  • Quick wins first, then controlled scaling

If you want a smooth PPC takeover, book a Free Discovery Call.

Is PPC management available without full service?

Best fit if:

  • You want ads handled by experts
  • You have in-house resources for listings/creative

If you want to confirm the right scope, book a Free Discovery Call.

Amazon PPC management

Elevate your PPC campaigns and watch your sales soar. Reach out today to unlock the full potential of your PPC campaigns with our full service Amazon account management. Let us drive the results that will make a real difference for your brand.

Rick Walker
CFO & Head of PPC