Elevated Seller Quick Bite: Navigate Amazon’s New Returns Processing Fee with Ease
Attention Amazon Sellers! There’s a crucial update coming to Amazon’s returns policy starting June 1, 2024, that you absolutely need to know about. Amazon is set to introduce a returns processing fee for products with high return rates, segmented by categories. Let’s dive into what this means for you and how you can stay ahead of the curve.
What Does This Mean for Me?
If you sell products in any category (apart from apparel and shoes) and have a higher than average return rate, the returns that used to be free will now come with an additional fee for each returned unit that exceeds your category’s specific threshold. This change is significant for sellers looking to maintain and grow their profits.
What Are These Thresholds?
Each product category has its own return rate threshold. If your return rate surpasses this threshold, you will be charged a processing fee for the excess returns. Here’s an illustrative example from Amazon:
Example:
Key Points of the New Policy
Brands on Amazon now have access to a suite of new tools. They can more effectively track sales originating from social media campaigns, allowing for smarter retargeting across Amazon’s extensive ad network. Here’s some advice: start optimizing your social media ads to drive traffic directly to Amazon and stay updated on new retargeting features—they could provide a competitive advantage.
Benefits for Consumers
By utilizing this new feature, you can enhance your ad targeting and achieve more accurate results from your social media campaigns. This translates to a better return on investment (ROI) on your marketing efforts and a more seamless shopping experience for your customers. However, remember that the scope of data sharing is limited, focusing primarily on engagement rather than specific shopping behaviors.
The Cost to You
For detailed fee calculations and rate cards, please click here.
How Can Elevated Seller Help?
High return rates not only incur fees but can also impact your product’s ranking and sales, as Amazon may flag your product as problematic. At Elevated Seller, we specialize in identifying and addressing the causes of high return rates. By optimizing your listing images, A+ content, and text, we can help you break the cycle of high returns, ultimately boosting your rank and sales.
Speak with your account manager today to learn more. If you’re not yet working with Elevated Seller, what are you waiting for? Contact us today to get started!
Whether you have a new product you want to launch or you’re an established brand with thousands of products, we can help. Elevated Seller is a team of results-oriented Amazon growth experts committed to increasing sales for businesses, both big and small. Our growth strategies will help your company beat the competition and bring your products to a wider audience. Amazon is an ever changing marketplace, but we can help you build your brand and improve your conversion rates.
Alex Dawson-Stanley
CEO & Founder
